Pegasus Ventures strongly advocates using social media for one big reason, generating sales. As part of training small business owners in effective income generation from social media we look to explain how to think of social media.
The small business manager, first, considers herself the mayor of her own small social media town. Think to the time of the American Revolution. A tiny town surrounded by dense woods with most everything centering on the mayor and her citizens.
Most conversation centers on the town with local citizenry sharing stories about the town making for a great experience often then shared with family and friends living in places far and wide.
Yes, a wider world sometimes intrudes but for the most part the mayor serves the local citizens by providing information and maintaining some semblance of order, usually with friendly reminders.
Consistent engagement with the townsfolk brings loyalty, keeps order and gives people reasons to stay in connected.
Your town, your show, your platform predictably pumping out positive information for existing and potential customers.
Putting a smile on a face by way of social media results in greater good will for your small business leading to more visits and greater income.
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